Jeroen Vernelen
ENNL

From commercial brands to personal brands.

For years I built brands for products. Now I build them for athletes.

Founder of LEGENDA. Former Business Director & Managing Partner at Leo Burnett Brussels. Seven years of creative leadership for The Bicester Collection. Still available for selected brand and creative work.

Discover LEGENDAHire me as a brand & creative consultant
Jeroen Vernelen
Jeroen Vernelen

What I'm building now

LEGENDA

Builds, manages and activates the personal brands of athletes. We start with the person, not the post.

legendabrands.com

Brand & creative advisory

Brand positioning, creative direction and fractional creative leadership for organisations, founders and leadership teams.

Get in touch

The Court Hasselt

The city's first indoor 3x3 basketball hub. Opening in 2027.

Instagram

Track record

  1. 2026 – now

    LEGENDA

    Founder

  2. 2019 – 2026

    The Bicester Collection

    Creative & Content Director (independent)

    Senior creative leadership, strategic direction and team coaching across international brand and content initiatives in multiple European markets.

  3. 2018 – now

    JVE 87

    Independent creative, brand & leadership advisor

  4. 2018 – 2019

    Selma.ai

    Head of Marketing

    Built the marketing from scratch for an early AI-based data platform for retail leaders.

  5. 2012 – 2018

    Leo Burnett Brussels (Publicis Groupe)

    Business Director & Managing Partner

    Managing partner on the agency's biggest international brands: The Coca-Cola Company, Mars, Samsung, Belfius, Fiat Chrysler Group (Jeep, Abarth, Fiat; today Stellantis) and Keytrade Bank, with a team of 35.

    Causes

    Cause work that moved people: ‘The Floor Is Lava’ for Handicap International and ‘Breasts Everywhere’ for Think Pink, Belgium's breast cancer awareness organisation.

  6. 2011 – 2012

    Square Melon

    Account Manager

    Experiential marketing for AB InBev, Kraft Foods, Pernod Ricard, Kellogg's and others.

Also

  • Guest lecturer at Odisee, “The Creative Brief” (2015 – 2020)
  • Non-executive board member, Le Loft Epicurien (2019 – 2021)
  • Jury member, UCLL Advanced Business Management

Brands I worked for and with

The Coca-Cola Company, AB InBev, Mars, Samsung, Fiat Chrysler Group (Jeep, Abarth, Fiat), Puratos, Keytrade Bank, Belfius, Handicap International, Think Pink, The Bicester Collection, Elle, Vogue, Smiley

Worked in

  • Brussels
  • Paris
  • London
  • Dublin
  • Munich
  • Milan
  • Madrid
  • Barcelona
  • New York
  • Chicago
  • Los Angeles
  • Shanghai

Let's talk.

For LEGENDA, brand and creative work, or a first conversation.

jeroen@legendabrands.com
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